Level 8 · Performance Engineering and Evaluation

Projection, Sillage and Diffusion: Measuring the Unmeasurable

These words describe how far a fragrance reaches and they are hard to measure. Learn clear definitions and a repeatable distance test with its limits stated.

In short

Projection, sillage and diffusion all describe how far a fragrance reaches, and people use them loosely. Define what you mean, then test it with a fixed dose, a fixed surface, an aired room and assessors who do not know which sample is which. A home test detects only large differences, and it should be reported that way.

What you will learn

  • Define projection, sillage and diffusion clearly enough to test
  • Design a repeatable distance test without skin
  • Report results with their limits

Before this lesson: Correlating Sensory and Analytical Data

What you are actually measuring

Definitions used in this course. Other sources use these words differently.
TermOur definitionRough way to observe it
DiffusionHow readily the smell spreads through still air from a sourceDistance at first detection from a stationary source
ProjectionHow far it can be noticed around a source over timeThe same test, at several times
SillageThe trail left by a moving wearerHard to test fairly; needs a real wearer and a checked formula

The Journal's article on these terms explains them for wearers, and the Lab's longevity and sillage guide covers wear testing. Our focus here is making your own test rigorous enough to mean something.

A repeatable distance test

  1. Choose a surface. A paper strip or a square of clean cotton, the same each time. Do not use skin for an unchecked formula.
  2. Fix the dose. Weigh it, for example 0.10 g of the working dilution.
  3. Fix the place. A room with a closed door, no fan, no other smells. Note its temperature.
  4. Blind it. A helper places a coded source at one end of the room. You enter from the other end, and walk slowly along a marked line.
  5. Record the distance at first detection, and your confidence.
  6. Air the room thoroughly, and wait. Materials linger, and residual smell is the largest problem with this test.
  7. Repeat at least three times per sample, on different days, in shuffled order.

A worked analysis

These numbers are invented, to show how to read a result.

Invented results: distance at first detection (m)
TrialVersion AVersion B
12.53.0
21.53.5
32.02.5
Mean2.03.0
Range1.5 to 2.52.5 to 3.5

B's mean is higher, but with three trials and one person, this is only a lead. The ranges nearly meet. A fair statement would be: "In three blind trials, one assessor detected B from further away on average. This should be repeated with others." You can look further into sample size in the research track.

What influences the result

  • Dose and strength, which is why you weigh them.
  • Air movement. A slight draft can outweigh any formula difference.
  • Your adaptation and expectation, which is why you blind and take breaks.
  • Time since application, so test at a stated time.
  • The assessor. Specific anosmia can make a large difference. Your test may mainly show what you can smell.

What increases reach in a formula?

Trade experience points to high-impact and diffusive materials used at suitable doses, such as Hedione and Ambroxan-type materials. But more reach can bring a formula that is loud early and empty later, and it may cause restriction or cost problems. Treat claims of "enhanced projection" with caution unless you can see how they were tested.

Practical exercise: A blind distance test on two formulas

About 60 minutes · You will have: blinded distance results for two formula versions, with conditions and limitations stated

Compare two versions of one composition, one with a diffusive material added by ladder and one without.

  1. Write your definition, and your prediction, first.
  2. Run the distance test: three trials each, coded, in shuffled order, on different days if possible.
  3. Record the means, the ranges and the conditions.
  4. Write a conclusion in the cautious form of the example above.
  5. List two things that could have produced the same result without any real difference between the formulas.

You have done this well if the test was blind, your conclusion states its size and limits, and your alternatives are real ones.

Common mistakes

  • Testing on your own skin as a shortcut. You will smell it differently, and the formula may not be suitable.
  • Testing twice in a row. Residual smell and adaptation will decide the result.
  • Treating strength as reach. They are different, as the Level 6 lesson showed.

Key terms

Projection
How far a fragrance can be noticed from the source, for a wearer or a test surface.
Sillage
The trail of scent left in the air by a wearer. Usage varies, so define it when you use it.

Knowledge check

1. Why define these words before testing?
Show the answer

They are used loosely, and you cannot test an undefined word. A test measures something specific, so state what it is.

2. What makes a distance test fair?
Show the answer

Same dose and surface, blinded assessors, and aired rooms. Each control removes one obvious alternative explanation.

3. Version B was noticed further away by you alone, twice. What can you say?
Show the answer

It is an early indication worth repeating with more people. A small test gives a lead and not a conclusion.

Written and reviewed by the RUŌOD Lab team. This is general education, not legal, regulatory, medical or safety advice. Example dilutions and exercises are for learning, are not validated products, and have not been safety-assessed. Completing a lesson confers no qualification. How we check these lessons.