Privacy
What we keep, and why.
A plain account of what this site does with information about you. Last updated 1 October 2026.
Browsing
This site sets no cookies, runs no analytics and loads nothing from any other company — no fonts, no trackers, no embedded content.
When you add a perfume to your bag, the bag is kept in your own browser's storage: which perfumes, and how many. It holds nothing about you, it is never sent to us, and it stays on your device until you place an order or clear it.
When the house shows a full-screen announcement, your browser may remember that you have seen or closed it, so that it is not shown again too soon: a short code for that announcement, kept in your own browser's storage. It holds nothing about you and is never sent to us.
When you place an order
We ask for what we need to deliver it and to reach you about it:
- your name, email address and phone number;
- your delivery address, city and, if you give one, postal code;
- what you ordered, the prices, any discount or coupon, the delivery method, the total, and how you chose to pay;
- any note you add.
We use it to process your order, to contact you about that order, and to deliver it. We do not use it for marketing, and we do not sell it.
While you look over your bag, the perfumes in it, how many of each, any coupon code you type, the delivery method and city you choose and, if you have typed it, your email address are sent to this site's own server to work out the prices and the total — the email only so that a coupon limited to one use per customer can be checked. Nothing is kept from that, except that a coupon code that does not exist is counted against your connection (as a one-way code, deleted after a day or two), to stop codes being guessed.
Where it goes
Your order is kept by this site's own server, in storage that belongs to this site at Netlify, the company that hosts it, so that the house can manage it: confirm it, send it, record its payment and any refund. A record of how often a coupon was used with your email address is kept with it, so that a coupon's limits can be kept. The same order is then sent by Netlify's form service by email to info@ruood.com. Netlify may check submissions automatically to filter out spam.
To stop floods of orders, your connection's internet address is turned into a one-way code that cannot be turned back into the address. It is not kept with your order, and is deleted after a day or two.
You can follow your order on this site with its number and your email address, or with the link on your confirmation. That page shows the order's progress, the perfumes and the amounts — never your address, phone number or email address.
When your order is sent, the courier who delivers it is given your name, address and phone number.
When you write a review
A review of a perfume holds what you give us: your rating, your words, the name you would like shown and your email address. Every review is read by the house before it appears; once approved, your rating, your words and your name are shown on the perfume's page with the month it was written. A review we do not approve is not shown.
Your email address is never shown — not on the page, not with your review, not to other visitors. Only the house sees it, beside your review, so that it can reach you about it if it needs to. It is not used for anything else: no newsletter, no marketing, and you are not added to any list. Giving it does not mark your review as coming from a customer. It is kept with your review, and removed with it.
Reviews are kept by Netlify, the company that hosts this site, in storage that belongs to this site. To stop the same connection sending a flood of reviews, its internet address is turned into a one-way code that cannot be turned back into the address. The code is not kept with your review, is used for nothing else, is never shown, and is deleted after a day or two. To have a review you wrote removed, write to info@ruood.com.
Bank transfers
If you pay by bank transfer, we ask you to email us a screenshot or receipt of the transfer with your order number, so that we can match your payment to your order. Please send only that. We will never ask for your PIN, password, one-time code or card number.
How long we keep it
For as long as we need it to fulfil your order and to answer any question about it afterwards, and for any longer period the law requires us to keep records of sales.
Your choices
You can ask to see what we hold about you, to correct it, or to have it deleted where we are not required to keep it. Write to info@ruood.com.
If you write to us, your message and address are used to answer you and for nothing else.